What Is SEO? Learn the Basics of Search Engine Optimization

And using BHS Links helpful subheadings makes it much easier for them to find what they need. A good rule of thumb is to use a new subheading for every new topic or concept you’re discussing. If your content is easy to follow, it makes it easier for readers to consume more of it.

• We prioritize deep partnerships with our clients so that we can deliver the results they need, faster.
• Although backlinks can be a fairly complex topic, applying common sense will help you determine the quality of a backlink.
• Google uses automated crawlers (or bots) to find websites, index the content, and rank them.
• This is a page summary that appears under the title tag in SERPs and expands on what the content of your page is.
• SEM or search engine marketing is the process of getting traffic from search engines either organically (i.e., without paying) or paid.
• Site migrations can lead to significant headaches if not handled carefully.

Apply these SEO statistics to your 2025 search strategy

Ranking organically is extremely cost-effective, but typically requires a greater investment of time and continued effort. That includes speaking to user intent—what someone wants to get out of a search. For example, someone searching “best website builder” likely wants to see a trustworthy comparison of options.

What is search engine optimization?

The key difference is that SEO focuses on optimizing pages to rank better through organic traffic. This refers to site visitors coming from search engines such as Google or Bing. It is a measurable, repeatable process used to send signals to search engines that your pages are worth ranking in organic search results.

This earns you referral traffic, and the more eyes on a post, the higher the chances of generating backlinks. Using an SEO digital marketing strategy, you can rank well in search results and attract more organic (free) traffic to your site, meaning people find and click on your content without paid ads. Moreover, 95 percent of clicks on Google go to organic search results, according to Semrush 3. In addition, you can become a trusted source of information in the marketplace, increasing the effectiveness of your paid ads.

According to Rocket Digital, a digital marketing agency in Canada, SEO also delivers results in the automotive industry. SEO is all about answering the questions and information needs of your customers rather than interrupting them with a paid advertisement. With SEO, you can create a webpage and have it generate leads and sales for months and years after you publish it.

Fill out the form below to get started with a free proposal from our strategy team. SEO strategies change time and time again, yet the goal still remains the same. Unfortunately, many SEO agencies and experts are not equipped to deliver on that goal. That’s why you need an agency partner like SEO.com who acts as an extension of your own marketing department. The SEO services we provide are customized to your organization’s priorities, no matter what changes in the industry occur. And because my content contained multiple hooks, that page has 23.4k backlinks.