SEO Tutorial for Beginners: A Step by Step SEO Guide

That’s because local listings, like a Google Business Profile with photos, reviews, and address information, build trust and authority by demonstrating that you’re a real company. Your job as an SEO is to quickly provide users with the content they desire in the format in which they desire it. It’s just another reason to be very careful when choosing an SEO expert or agency. Russell recommends that step one is to figure out and understand how people like to learn.

In other words, those seemingly small factors, like keywords in URL, that on their own make up 1%, are not so small. What actually constitutes quality, targeted, EAT-friendly, and SEO-optimized content? Local SEO is a strategy to make your business more visible in local search results on search engines like Google. When people search for services or products near them, local SEO helps your business appear at the top of the results. Arguably the most impactful way of improving E-E-A-T on your pages is getting more quality links from other websites – backlinks.

We publish all of our SEO plans and prices online to help you evaluate your options and select the plan that’s right for your business and your online goals. Let our Dallas PPC experts launch custom campaigns, discover high-value keywords, and optimize your bid management for better returns. Read over 10 million times, The Beginners Guide to SEO is the industry’s leading resource for learning SEO. Learn SEO and upskill with self-paced, on-demand courses by the experts at Moz. From SEO essentials and local SEO to more advanced topics like technical SEO, get certified in a variety of focus areas. Get insight into any website’s authority and link profile in seconds, including linking domains, most valuable pages, anchor text, and Domain Authority.

Search engines

An example of SEO is optimizing a website’s title tags and meta descriptions to include relevant keywords, which increases its likelihood of ranking for those search queries. Also, internal links can improve your site’s user experience by helping visitors find new and related content. With an internal linking strategy, you can increase visit durations and improve your SEO. To rank high on the SERP, you need to understand how search engines work.

Write Content That’s a 1:1 Match For Search Intent

For example, a few years back I published a post about a strategy called “The Skyscraper Technique”. There’s no getting around the fact that creating content that stands out in 2021 takes a ton of work. It brought in a ton of traffic the week we published the post. For example, this internal link is linking to my page about “on-page SEO”.

So, if your page answers search intent, is informative, and meets a variety of other standards, it has a better ranking. Paid results consist of websites that have paid Google to appear at the top of the search results. You can identify them by the “Sponsored” tag that appears above the title. First, focus on content formats that tend to do best in terms of backlinks.

Off-Page SEO Services

• By getting to know your competitors’ SEO strategies, you can formulate tactics that will help you climb the search rankings and overtake them.
• If someone types “how to do my taxes” into Google, they want to learn more about the tax filing process and then how to do it.
• With on-page SEO, you focus on ensuring that your website is easy to use and provides value to users by answering their questions and giving them solutions to their queries.
• A page that takes forever to load, doesn’t exist anymore, or isn’t secure, provides a terrible user experience and will not make users happy.

Alt text helps site crawlers understand and index your page, and it helps screen readers describe the image to visually impaired users. Consider including FAQ sections at the end of some of your content to answer questions related to your target keyword(s) that you may have yet to explicitly cover earlier on the page. FAQ sections are a handy way to add some extra ranking power to your content and give people a quick answer to some of their questions. A featured snippet is a highlighted excerpt of a page that quickly answers a search query. Appearing at the top of search results, featured snippets are coveted spots because they’re the first thing users see when they enter a search query. For example, instead of writing an entire blog post on a topic, you can create a video that covers it and post the transcript with it.

You also have the option of 302 redirecting a page, but this should be reserved for temporary moves and in cases where passing link equity isn’t as big of a concern. You’re temporarily siphoning traffic through a certain route, but it won’t be like that forever. Say you move a page from example.com/young-dogs/ to example.com/puppies/. Search engines and users need a bridge to cross from the old URL to the new. Before you can do anything meaningful with the crawl error report, it’s important to understand server errors and “not found” errors.

First, find someone that’s legit interested in your content’s topic. When I first got started with email outreach I’d blast out lots of messages like there was no tomorrow. If you want to go more advanced with your content optimization, you can use something like Clearscope. If you want to be REALLY sure that your page is optimized for SEO, BHS Links I’d consider using an on-page SEO analysis tool. Which is why, whenever I mention anything related to press releases, I internal link to that page. Basically, these are terms that tend to “show up” next to your target keyword.