SEO Guide: Everything a Beginner Needs to Know in 2025

On the other hand, if you search for something like “Atlanta Falcons,” your results will be different. Because this search is mostly tied to the professional American football team by that name, the top results relate to that. If you were to search the word “shoes,” for example, you’d likely find a substantial number of the top results are ads. In fact, you’ll probably have to scroll down the page BHS Links to find the first organic result.

Setting meta descriptions, titles, and relevant keywords is simple and built right into the editor. If your meta description exceeds the character limit, Google will truncate it with a “…”. Still, it can make your snippet look incomplete, and unfinished snippets are less attractive to users scanning the search engine result pages.

• Meta tags are like little information cards for your website that you share with search engines and visitors.
• In some cases, such as when technical issues are fixed, results can be seen much faster.
• We recommend creating a checklist of items to review on each web page before publishing for consistency.
• On-page SEO (or on-site SEO) is the set of actions you can do on your website directly to help search engines better crawl and understand your pages and connect them to relevant keywords.

Optimizing Pape-Dawson’s Google Business Profile: our strategy and results

The history of SEO dates back to the 90s when search engines emerged for the first time. Nowadays, it is an essential marketing strategy and an ever-growing industry. SEO optimises website content, structure, and technical elements to help search engines index and rank pages higher in search results. In this article, you’ll learn about the different types of SEO, how it works, and its role in digital marketing. It will also cover practical tips and insights to enhance your website’s visibility and performance.

Meta descriptions

Google prioritizes sites that load quickly, function smoothly, and cater to mobile users—especially for local searches. Creating meta descriptions that attract clicks is part creativity and part technical optimization. It’s about writing mini-messages that connect with search engine users at exactly the right moment. This structure allows search engines to comprehend relationships between ideas. Websites that implement topic clusters typically have better rankings and more visibility in searches.

You want to optimize your squat racks product page and you find the keyword “best squat rack”. With the autocomplete feature, you just need to write your seed keyword into the Google search and the suggestions will appear automatically. They use small pieces of programs (called crawlers or bots) to follow all the hyperlinks and discover new pages (as well as updates to the pages they discovered before). When people use the phrase “SEO is dead”, they usually mean that “the spammy attempts to cheat the Google algorithm that were used 10 years ago are dead”. You should always keep learning and stay updated with the latest updates, experiments and findings.