27 Best Free SEO Tools to Boost Your Rankings

Sometimes you want to create something bigger and better than what’s out there. Keyword research is usually the first step of any legit SEO strategy. One of the best aspects of Shopify Magic is that while it’s not free, exactly, it is included in all Shopify plans.

With billions of data points, we can provide actionable insight into SEO strategies across industries. You’ll upgrade your SEO skillset overnight with our 500+ in-house specialists. Their expertise extends across industries, from home services to healthcare to retail to education, and we’ll partner you with a specialist in your industry. Every WebFX client gets the support of our 500+ digital marketing team, regular consultation calls, and ongoing business reviews, plus the ROI reporting power of RevenueCloudFX. Our team can support complex needs as well, which you can discuss with your web strategist.

Since search engine algorithms frequently change, tactics that are effective today might not be as effective tomorrow. The more user-friendly your website is, the better the experience for visitors. In this guide, you’ll learn the essentials of each area, plus how to explore them further when you’re ready.

• So they had to find a way to better handle how potential results were being ranked.
• Data is just one type of “Hook” that you can use to build links to your content.
• While social media signals do not directly influence search engine rankings, the integration of social media marketing into your SEO strategy can have significant indirect benefits.
• In this case, you want to publish content that’s 10x better than what’s out there.

How do I discover popular keywords?

Here are some examples of how you can connect Semrush to all the other apps you use at work. For example, Surfer’s Keyword Research tool separates topic ideas into clusters organized by user intent, which you can then load into the AI-driven Content Editor. Here, you can use Surfer AI to drop in an outline, write the article, and optimize the copy. You’ll also see real-time structure ratings, related term suggestions, and content scoring, so you can tinker with on-page SEO strategies as you go. There’s also a nifty outline tab that suggests questions and heading ideas. When you’re done, you can collaborate with team members or export straight to WordPress.

SEO audit

While this guide will show you how to implement on-page SEO (most of which you can do without expensive tools), Semrush’s On Page SEO Checker can provide actionable insights in minutes. When we analyzed millions of Google search results to learn more about Google’s CTR, we found that using question title tags significantly boosted CTR. In fact, podcasts might be the most underrated link building strategy on the planet. For example, a while back I noticed that lots of people were building links from guest posting. Google’s Hummingbird update allows Google to go beyond simple keywords. Well, Google doesn’t want to rank sites that are bloated with thin, low-quality content.

In all, 7% of SEOs think these citations are the most important ranking factor. The easiest way to begin boosting your local rankings is to claim and optimize your Google Business Profile (GBP). If you’re a business serving customers locally, you’ll want to appear on local “map pack” search results too.

With Apple’s announcement that AI-native search engines like Perplexity and Claude will be built into Safari, Google’s distribution chokehold is in question. Naturally, the companies behind search engines SEO Anomaly quickly realized the issue with this approach. Displaying the results that use the keyword most isn’t always the best experience for their users.